Those who wish to buy a new watch he knows well that there are some watches intended to be used for a few months and then to be thrown away, and others that can last a lifetime, watches that will accompany some of the most important moments and that are able to give the wearer the touch of extra elegance and that self-confidence typical of someone who brings a prestigious product.

Among the brands that can be in the second description made, there is certainly Tissot, one of the best-known Swiss watch brands, known all over the world for its secular history, for the prestige of the materials, the robustness of the models and their ability to dictate fashion and not follow it.

The Tissot brand was born in Le Locle, Switzerland in 1953 and immediately established itself on the market with prestigious pocket watches that became popular over the same century as far back as the Russian Empire.

Since then it has never stopped evolving and modernizing itself to always be one step ahead of the times. Tissot created, among other innovations, the first watch with two time zones and the first antimagnetic watch, and it was one of the first brands to produce wristwatches.

Due to its precise timing and highly reliable performance, its name is closely linked to a multitude of world championships in the most popular sports including cycling, motorcycling, ice hockey and basketball, of which it is the official timepiece.

TISSOT WATCHES: THE TIMELESS BRAND OF WATCHES

Tissot Flamingo women's watch with quartz movement

Who buys a Tissot watch he knows that he buys a timeless product that is not part of the fashion dictates of a year, but that will last forever, because the materials with which these watches are made last forever.

Tissot is the world leader in the creation of this type of accessories, in wrist or pocket variants, for both men and women, with collections suitable to support the owner at all times of his life and with every type of clothing: classical style to the casual one, to the sporty style, passing through the touch watches and more technological.

It is no coincidence, in fact, that this brand since 1853 has been synonymous with quality and innovation, the search for the best materials and ever more advanced features.

TISSOT: LUXURY ACCESSIBLE FOR ALL OCCASIONS

Tissot T-Touch Expert Solar Titanium watch with quartz movement

Since its inception, from the production of the first pocket watch intended for the masses, Tissot has offered itself on the market with affordable prices, so much so that the same Tissot it defines itself as the flagship brand in the "accessible luxury" sector.

The underlying belief is that a good watch, which offers high performance and made of quality materials, should not be an elitist object but can be appreciated by everyone, regardless of social status, tastes and budget.

timepieces in fact, of this brand they compete for materials, styles, quality and ability to become trends, with all the luxury watch houses, while maintaining competitive prices compared to other brands in the sector.