Our philosophy
Every jewel, every stone, every watch we sell to the customer is the conclusion of a long research and attention to detail, to always have the best products at the right price. This is what we have been doing for over 50 years.
Each jewel is like one spice - always goes to enhance what is already there. DV Furstenberg
Our philosophy
Every jewel, every stone, every watch we sell to the customer is the conclusion of a long research and attention to detail, to always have the best products at the right price. This is what we have been doing for over 50 years.
Each jewel is like one spice - always goes to enhance what is already there.

Online Jewelry in the Heart of Milan
All our best jewels selected for you.




BIFFI GIOIELLI
Engagement rings and wedding rings
The best solitaire and trilogy rings with certified stones and the best wedding rings in gold and platinum
TRILOGY MILUNA RING WITH BRILLIANT CUT DIAMOND CT. 0.24
MILUNA SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.20
MILUNA SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.20
SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.28:XNUMX
SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.27:XNUMX
SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.07:XNUMX
RIVIERE WEDDING RING WITH BRILLIANT CUT DIAMONDS CT. 1.07
TRILOGY RING WITH BRILLIANT CUT DIAMONDS CT. 0.82:XNUMX
RING WITH RUBY CT. 0.90 AND DIAMONDS CT. 0.47:XNUMX
SOLITAIRE RING WITH DIAMOND CERTIFIED GIA CT. 0.35 AND PAVÈ OF DIAMONDS CT. 0.14
PAIR OF POLELLO WEDDING RINGS IN PLATINUM 3121
PAIR OF POLELLO WEDDING RINGS IN PLATINUM 3120
PAIR OF POLELLO WEDDING RINGS IN PLATINUM 3177
PAIR OF POLELLO WEDDING RINGS IN PLATINUM 3179
COUPLE OF WEDDING RINGS POLELLO 3269
COUPLE OF WEDDING RINGS POLELLO 3274
COUPLE OF WEDDING RINGS POLELLO 3275
COUPLE OF WEDDING RINGS POLELLO 3268
COUPLE OF WEDDING RINGS POLELLO 3272
COUPLE OF WEDDING RINGS POLELLO 3271
TRILOGY MILUNA RING WITH BRILLIANT CUT DIAMOND CT. 0.24
MILUNA SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.20
MILUNA SOLITAIRE RING WITH BRILLIANT CUT DIAMOND CT. 0.20
MILUNA CROSS NECKLACE IN GOLD AND DIAMONDS
MILUNA CROSS NECKLACE IN GOLD AND DIAMONDS
TRILOGY MILUNA NECKLACE WITH BRILLIANT CUT DIAMONDS CT. 0.24
MILUNA LIGHT POINT NECKLACE WITH BRILLIANT CUT DIAMOND CT. 0.20
MILUNA LIGHT POINT NECKLACE WITH BRILLIANT CUT DIAMOND CT. 0.20
MILUNA LIGHT POINT EARRINGS WITH BRILLIANT CUT DIAMONDS CT. 0.30
RIVIERE WEDDING RING WITH BRILLIANT CUT DIAMONDS CT. 1.07
Men's Watches
All the best men's watch brands.
TISSOT T-TOUCH CONNECT SOLAR WATCH
995,00€ VAT includedCHRONOGRAPH TISSOT PRX AUTOMATIC
1.795,00€ VAT includedTISSOT SAVONETTE QUARTZ POCKET WATCH
325,00€ VAT includedMASERATI CHRONOGRAPH MEN'S CHALLENGE COLLECTION
MASERATI CHRONOGRAPH MEN'S CHALLENGE COLLECTION
MASERATI GMT MEN'S CHALLENGE COLLECTION
MASERATI MEN'S CHALLENGE COLLECTION WATCH
MASERATI WATCH AND BRACELET SET MEN'S COMPETITION COLLECTION
TISSOT GOLDRUN SAPPHIRE 18K GOLD WATCH
2.225,00€ VAT includedWomen's Watches
All the best brands of women's watches.
BERING WOMAN ULTRA SLIM WATCH 15729-960
169,00€ VAT includedBERING WOMAN SET CLASSIC 12927-307-GWP
149,00€ VAT includedBERING ULTRA SLIM 4.8 WOMEN WATCH 17231-704
199,00€ VAT includedFESTINA ALEGRIA WOMAN WATCH F20622 / D
89,00€ VAT includedCHRONOGRAPH FESTINA BOYFRIEND F20398 / 1
199,00€ VAT includedTISSOT PRX 35 MM WATCH T137.210.11.031.00
375,00€ VAT includedDIAMONDS certified
STONES WITH AN ETERNAL CHARM
Investment diamonds or set in fantastic solitaire rings, trilogies, tennis bracelets or other wonderful jewels. A complete selection of precious stones certified by international bodies.
- Solitaire diamond rings
- Eternity rings
- Trilogy rings
- Tennis bracelets


FEATURED PRODUCTS
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TRILOGY RING WITH BRILLIANT CUT DIAMONDS CT. 0.42:XNUMX
1.490,00€1.192,00€ VAT included -
TRILOGY RING WITH BRILLIANT CUT DIAMONDS CT. 0.77:XNUMX
2.780,00€2.224,00€ VAT included -
TRILOGY MILUNA RING WITH BRILLIANT CUT DIAMOND CT. 0.24
899,00€809,10€ VAT included
NEW PRODUCTS
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TRILOGY RING HUG WITH BRILLIANT CUT DIAMONDS CT. 0.86
2.970,00€2.376,00€ VAT included -
TRILOGY RING WITH BRILLIANT CUT DIAMONDS CT. 0.31:XNUMX
1.190,00€952,00€ VAT included -
TRILOGY RING WITH BRILLIANT CUT DIAMONDS CT. 0.31:XNUMX
850,00€680,00€ VAT included
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Purchased solitary, delivery in a very short time. Everything perfect, kind and very helpful owner. Through WhatsApp he followed me and advised me for the best during all the purchase operations. Absolutely recommended! Very high quality, perfect packaging, all corresponding to the description on the site.
Accurate, punctual and great customer service. Very helpful in fulfilling requests despite the limited time I had available.
Excellent service and above all professionalism, especially in the execution of jewels with customization, to say the least perfect !!!
I bought more jewels and have always been very, very satisfied! Fantastic assortment for all occasions!
Eternity ring of quality and well finished, very fine. Competence, courtesy and professionalism, as well as a wide range.
Really very happy! Ordered yesterday and arrived today, very fast, reliable and friendly shipping thanks. Perfect size original packaging excellent long lasting product I had already bought one a few years ago but it was lost found on this jewelry.
Excellent! Precise shipping, quality and complete materials and packaging. The ordered product complies with the indications stated on the site.
Spectacular and well packaged Le Bebè jewel. Compliant product.
Excellent service! Very kind in following me in the purchase!
Kind and courteous seller, very fast shipping. I called for some information that was promptly clarified to me, I was followed up until the purchase, few sellers would have done so, so I will buy again with great pleasure. The next day the courier delivered my order. Thank you!
Beautiful, the earrings are small but not very small, well made, reliable closure, they are the same as in the photo. Fast shipping, customer service also available on WhatsApp. Very pleasant prices. I recommend Biffi Gioielli as a trusted seller.
Product compliant with what is shown on the site, the ring is exactly as shown in the photo, it arrived impeccably packaged. The assistant clarified my doubts by telephone in a very courteous and professional way, absolutely recommended!
Choker as described, beautiful !!!
Unquestionable seriousness and professionalism, very assorted jewelry with competitive prices! Highly recommended !!!
The portal shows a great variety of articles including various choices of importance, such as price, there are also various options to pay in installments, if you want, which is important in my opinion to take away some whim. The item ordered is really very nice, it reflects the photo of the site and the description of the card. Very satisfied!
Ordered a medal to be able to make photoengraving. Perfect and clearly visible photoengraving. It makes the most of the photo you want to engrave.
Very professional work and availability on the part of the owner.
Very kind, fast and professional.
First purchase made by them, knowing my timing needs, the owner went out of his way to ship the product and get it to arrive as soon as possible. Very pleasant conversation via Whatsapp and telephone, friendliness and understanding at the top as well as the product.
I can only recommend it!
Reliable, friendly and professional.
Quality products.
Available for any problem if there were any.
Advice!
Classic and elegant watch. Fast shipping, very neat package, very nice engraving. Everything more than perfect.
A few months ago I bought a pair of diamond earrings and an emerald and diamond ring, I'm going to review it now because I preferred to deliver the respective gifts first. What can I say, my niece and my wife enjoyed it very much and I got to see my purchases worn. Stunning jewels of magnificent quality. I also want to thank Mr. Daniele, owner of the jewelry, a very professional and helpful person. He will definitely return.
I booked wedding rings and they correspond perfectly to our needs, also thanks to the clarifications obtained on the WhatsApp contact. Efficiency and reliability.
Faiths received, beautiful and in a short time. Serious supplier with a large selection of wonderful and particular wedding rings. Available to answer any questions. Professionalism and competence. High-performance and well-structured e-commerce.
Gorgeous solitaire ring. Organization from 10 and praise (all ordered and delivery smoothly) Super recommended
Daniele was very kind from the start and guided us through the purchase by text and by phone. The wedding rings were shipped and received on time and are as expected. Great experience.
Thanks, Daniele
Very simple and intuitive purchase process.
All the phases are updated by e-mail and last but not least, if you need any clarification, the whatsapp number is available to which any doubts are promptly answered.
First purchase but very satisfied. Should you need it, it is certainly a site to be held in high regard
The watch I bought for a confirmation gift is really beautiful and as described. I received a beautiful package, the paper with the Biffi logo to wrap with a self-adhesive stamp with the logo and a gift envelope always with the logo.
All perfect. Highly recommended !!!
I did a search on the internet to find a gift for my wife and by chance / luckily I “landed” on the BIFFI website. I was in a hurry to receive the chosen gift and I sent a message. Very kindly they contacted me via wa and did everything to please me. What distinguishes this jewelry is the availability, kindness, speed in deliveries. Highly recommended!
Kind and cordial at every stage of the purchase and sales and after-sales support! Very good products, very nice bands! Very fast in shipping and precise in handling! Highly recommended!
Light point with an elegant, minimalist but noticeable design. Nice product. Super punctual, bespoke products, excellence in Milan in bespoke jewelry and more.
Great service and communication! Daniele has always been available and kind for all the order and shipping needs! Highly recommended !! I will definitely shop from this shop again when needed!
Great service and very professional. Amazing packing and fast delivery!
Thank you so much
It is the second time that I buy from Biffi jewels because I have found an excellent value for money, punctuality in delivery and particular jewels. I think I will buy from them again because the necklace corresponds perfectly to what is proposed in the catalog and I am very happy with my purchase.
Available and punctual, they favored me and contacted me several times before the purchase.Highly recommended and professional.Excellent watch for lovers of the genre.Well made and in the green dial color, really pleasant.
Absolute professional level service !!!!! I bought a level solitaire, I trusted and I did well as the product and the service that were offered to me were excellent. The product absolutely corresponds to expectations.
Accompanied by official certification as could be seen in the presale, it is also of a very high level in the assembly of the stone.
Having concluded the deal on-line, I also had the opportunity to tailor the ring ……. Highly recommended !!!!!!!
I bought a Citizen watch on their website. In the specific case of this watch, the price was the best compared to other online stores. Contacted on the phone for some information before purchasing, they answered me cordially and comprehensively. Watch purchased on April 21 and received in Turin on April 22. Perfect packaging and well protected watch box, with the subtlety of adding, without having asked for it and at no additional cost, paper, decorative ribbon and gift bag to wrap the watch in case it was bought for a gift. Pleasantly impressed.
I purchased a ring for an anniversary: chosen on the site and collected on site. It turned out to be even more beautiful than it already looked from the pictures. They issued me the certification which is an added value. Friendly and available both online and in person. I will definitely come back for other occasions given the quality and excellent prices.
From them I bought a beautiful Trilogy, and the service was excellent, from the order up to delivery even in advance. Strongly recommended.
Gorgeous and very elegant earrings. The size is perfect, neither too big nor too small. Excellent value for money. Really fast and accurate service. The package arrived elegantly prepared in a very short time.
I would buy back from Biffi without a doubt!
Exemplary, fast and professional service.
Perfect product quality! Wonderful the whatsapp contact option, as you can really choose every type of particularity in their huge selection of jewels!
Reliable, well-stocked shop. I recommend to everyone, even for inexperienced people like myself. The advice obtained turned out to be correct and whoever received the gift was super satisfied! Trust them, they will be able to advise you for the best!
Very satisfied! They were very kind and available to help me make the design suitable for engraving. They managed to put in even the smallest details. Not only that, they were also very fast with the creation and shipping of the pendant. I fell in love with it as soon as I saw it. Highly recommended and will definitely buy from them again.
I have been buying jewels from Daniele for 10 years now and I am always satisfied with the quality of the products and the competence / availability of BiffiGioielli. Each purchase made allows me to surprise my wife with the beauty of the jewel and the gift box.
I found myself very well, the photo and the description of the necklace I took correspond to what arrived. The photo of the necklace worn is very useful for choosing. Very fast order fulfillment with nice box and bag. Very satisfied.
Good choice. The Biffi jewelry was precise, complete and flawless. The product was shipped quickly equipped with the necessary for gift wrapping. I am highly satisfied and would like to recommend Biffi Jewelery to other buyers. Contacted by phone, to find out about shipping times and methods, they were kind and thorough. Thanks again and congratulations!
I bought my wedding rings which year ago in the shop and was delighted with the service. This time I ordered online and I was very satisfied, in just one day it arrived in Germany.
Excellent service! If there is an opportunity, I will gladly order again.
I was looking for a ring for my daughter, after several searches I came across this site, seen the choice in the end I bought it! It arrived quickly and is simply wonderful. They are very professional and helpful, I can only recommend them! Thanks Daniele it was a pleasure to meet you!
In a very short time, at no cost, a new ring was sent to me again (the one with the first shipment was not the one I requested). Courtesy, kindness and quality products. Widely satisfied with the purchase. I am not one who usually writes reviews, but in this case I do it very willingly.
I bought a ring from abroad and everything went great! The product matched its description exactly. I had the wrong size and consequently it was sent back and readjusted in a few days.
Very professional and helpful, I can only recommend them!
I found myself very well and the ring is wonderful. It is of excellent quality, you can see that it was made by artisans. And then the box is wonderful, open and there is a led that lights up the diamond.
Fast shipping and excellent telephone support! Awesome! Highly recommended!
Simply beautiful and special earrings. I was absolutely satisfied with both the quality of the objects and the professionalism of Biffi and very much, I hope to make another purchase.
I ordered the Tissot T-Touch watch. Beautiful, excellent workmanship, loaded with useful features. Great service, communication, fast shipping. Recommended.
Very satisfied. Original product, complete with warranty, receipt and packaging. I received my order soon, tracked order dispatch and movement. Very good prices. I highly recommend !!
The bracelet I ordered arrived the next day. Very fast, congratulations!
Both the product and the box are very refined.
Biffi is a guarantee for seriousness and professionalism.
Excellent pre and post sales service. Professional and fast in removing doubts.
Fast and excellent service without any hitch, fully satisfied.
I recommend as a virtual shop for now as far as I'm concerned.
Fast and punctual online and telephone service. Product in line with expectations. Before the purchase I pointed out a misunderstanding on the prices indicated on the site which was corrected at the same time as my phone call. I am overall satisfied.
Biffi Gioielli is an excellent shop, it offers extremely interesting prices and a reliable and impeccable service, from the pleasantness of navigation and the convenience of its e-shop to the order care and final delivery service. The customer support staff are extremely polite and thoughtful. I have purchased several times from Biffi Gioielli and will gladly do it again in the future. Full score.
Available, professional, kind, very organized also for gift wrapping: paper, bow, ribbon, hand made flower kit arrived. Definitely recommend with a clear heart.
Competitive prices, quality jewelry! Well done!
Very good jewelry! Much appreciated!
Very nice and helpful staff. Definitely a jewelry that I would take into consideration.
Perhaps the only thing is that I expected, it concerns the carabiner of the necklace, I thought a little more comfortable or "bigger".
Great online service. I had the need to receive the jewel by a certain date and they made themselves available immediately so that it arrived on time. I bought a light point with a diamond, extremely beautiful! Attention to detail, beautiful light point!
Congratulations again.
EXCELLENT purchase. Everything as described on the site. Reliability and impeccable professionalism. More than fast shipping. Item corresponding to the description. To be trusted blindly. I will continue to shop safely from this jewelry store.
Intuitive and simple online ordering. In the shop I found competent, courteous and helpful people. I bought a watch that was tailored to the required size and elegantly packaged. Absolutely in line with expectations, elegant and smart!
I live in Germany, i tried to find a good Jewerly and I couldn't find anything until I stumbled with Biffi !! And even tho they are in Milan, the treatment i have received is the best in my life. Is the best place to get your loved ones and even yourself the best gifts you could ever give. Best quality - Very competitive prices - Best customer service !! I recommend 10000% Biffi and i will never buy any kind of jewelry if is not from them. My wife is in love of the ring!
The ring is beautiful, on the finger it is wonderful. Customer service was always available, I would do the purchase again 100 times. My girlfriend absolutely loved it, super recommended
I am very happy with the purchase! They didn't have the item I had chosen so they contacted me and we agreed on a similar one. In all I waited only 3 days and I have my earrings + gift card + bow + bag at home!
Highly recommended!
I bought a men's watch of a certain value, among other things found only at the Biffi Jewelery, the purchase was made online, after a short conversation on whatsapp. The owner was very nice and very quick in answering my questions. Even the possibility of payment by installments, I believe, is an extra attention for each type of customer. Absolutely recommended.
I found a lot of availability, also very present with the emails and immediate responses. As soon as I receive the gift I will be able to say more but for the moment I am already satisfied with your kindness, thanks.
All perfectly adhering to what is indicated on the site in the product description. Elegant and well done; to personal taste, the photo on the site does almost a little justice, because live it seemed much more beautiful, going beyond my expectations.
Courteous, precise and satisfactory pre-purchase telephone advice.
Excellent order processing and delivery times and additional packaging, to package the gift, included in the shipment. Adequate, neat and well protected packaging.
Everything perfect, beautiful jewel, very fast delivery. Staff present and responsive. Fair and correct price, high quality. I ordered for a gift, I am fully satisfied. It arrived with a guarantee of originality, an elegant box, a small bag prepared for the box, only to be bowed with the ribbon already present on the box. Highly recommended and I will definitely buy more.
Best price I have found. Good shipping times. Excellent packaging. Elegant packaging. Everything you need to pack a gift. Goods corresponding to expectations.
Elegant and well finished watch. The reading of the hours facilitated by the Swarovski indices that illuminate the dial without being tacky. In its price range a good buy.
Fairytale Trilogy ring in all its facets, excellent brilliant cut that give a brilliant light and are noticeable when worn.
Very courteous and helpful staff, also quick in shipping.
Jewelery with products made to perfection and with all their professional experience, it is not for nothing that they have this business since 1967! I recommend them to everyone x to give gifts for every occasion !!
The ring arrives in an anonymous sealed envelope signed by the jeweler.
Inside you will find a black leather case with inside the ring, the receipt, the receipt and the GIA certificate as well as the necessary to pack a package.
Very beautiful valentine mount ring that wraps and raises the stone, which is as per description. Hard to see laserscribe number without at least 100x magnification and adequate light.
I live in Germany and I give this jewelry 5 stars because it deserves them all. Indeed if I could I would have given twice as much! Courteous and kind owner, we concluded the deal on WhatsApp without ever seeing each other! I bought some really beautiful wedding rings at a very attractive and surprising price ... I paid by bank transfer and everything was done quickly and clearly ... I recommend it for shipments abroad. !
Very satisfied with my order. Goods arrived three days after the order! Conforms to the description on the site. Low price compared to other sellers.
The watch has everything you need, but above all the small size compared to other models with the same sensors and radio control are its strength.
Reliable and serious seller. He followed me in buying a solitaire flawlessly and made sure the shipping was as fast as my request. All the accompanying material (certificate, guarantee, ring holder) also proved to live up to expectations. The only flaw: the ring arrived slightly scratched on the inside, but the same seller has shown himself available (at the end of August) to remedy and polish the ring again by adding the engraving for free. An excellent after-sales service too! A thousand thanks! The ring despite the defect that will be restored is wonderful!
Excellent prices, and a very fast, reliable sales service with attention to the smallest details.
My Swiss watch was delivered in a highly protective and safe packaging, accompanied by a regular receipt and very pleasantly accompanied by everything you need to pack a gift package: gift paper, elegant ribbon, gift bag, adhesive tape and - fabulous! - a floral decoration for the final touch of class to the gift box.
It will be a pleasure and a serene security to buy from you again in the future! Thanks a lot!
Everything perfect, down to the details to make a wonderful gift! The object was identical to the photo, without any surprises. The materials used are of excellent quality and fine workmanship. Last but not least, shipping and delivery times were also fast. Recommended!
Very kind and punctual.
We bought online from Genoa and in a few days we received the wedding rings at home (as shown in the photos, perfect!), After we were told that they could not arrive before 30 days, from them in 7 days ... STRA RECOMMENDED!
The possibility of using WhatsApp directly from the website is also very convenient.
I bought my first solitaire online: what can I say, the experience was very positive. They called me to decide where I would prefer to receive it and to see together the type of packaging and the engravings.
Very nice ring, as shown in the photos and review. WOW effect packaging!
Very friendly and helpful staff.
Perfect purchase, excellent communication, very fast shipping, flawless packaging, beautiful watch. Rated 10+. Passed with flying colors. That was what I wanted and I'm a watch appraiser. This Tissot looks like a jewel for the details that make it fine and elegant. Right then for my thin wrist. Really beautiful.
I am happy with my purchase! I found seriousness, competence and excellent prices. I was contacted for the unavailability of my order, they found a solution for me by solving my requests I also add very fast shipping respecting my deadlines! I highly recommend!
Seller present at WhatsApp contact
Order received at home in less than 24 hours
Elegant packaging.The product seen in the photo perfectly reflects what I purchased. The Madonnina is clearly visible as well as the writings that are inside it.
Also engraved on the back of the medal
The only thing lack of paper certificate to guarantee the gold and weight.
For the rest I am fully satisfied.
The product I requested was not immediately available, so I was contacted by phone to ask if I wanted an immediate refund or if I preferred to wait for the availability of what I had ordered. Not having any urgency, I waited and after a few days I was contacted to announce the dispatch of the product I requested. Very well!
What about fast delivery, but above all the package arrived well sealed and packaged. You were very nice to also include a bow and a gift card. The ring is beautiful shiny mirrored full of well-made details. The measurements correspond perfectly to those indicated in the guide. The price then great. Can't wait to buy from you again.
A solitaire made to perfection, perfect in every detail. The owner was thorough in his explanations and kind to accept my requests. The jewel arrived 24 hours after shipment (despite the complicated COVID situation we are experiencing) complete with warranty, certification and gift card (it was the Christmas gift for my wife). I am fully satisfied. I was afraid to buy a valuable jewel on the internet, but I would immediately do it again with them. Thank you! Especially from the lady!
You don't make a similar purchase every day and I didn't know - if not by reputation - the Biffi jewelry. Last but not least, the purchase was made online after days of evaluating products, reviews and looking for a reliable, competent and logistically not too distant seller. Biffi jewelry certainly summarizes all these peculiarities and represents the real added value that makes the difference between a blind purchase and one where - it should be said - a professional shines with his own light.
Go with your eyes closed, you will be in good hands.
NEW JEWELRY AND WATCHES
Discover the latest trends and promotions of our jewelry.